Design Objectives: This promotional print collection was developed for a Florida welcome center, centered around a vibrant flamingo theme to capture the region’s lively and recognizable atmosphere. The set includes a large-format poster, an informational brochure, and a postcard, each designed to work both independently and as part of a cohesive visual system. The objective was to create engaging materials that immediately attract attention while providing clear, accessible information for visitors. Emphasis was placed on bold visuals, strong hierarchy, and a sense of place to reflect the warmth, color, and personality associated with Florida tourism.
Design Brief: The design uses a bright, tropical color palette and flamingo-inspired imagery to create a cohesive and memorable identity across all materials. Each piece balances bold visuals with clear communication, ensuring information remains easy to navigate. Together, the collection promotes Florida’s vibrant atmosphere while encouraging visitor engagement and exploration.
Design Brief: The design uses a bright, tropical color palette and flamingo-inspired imagery to create a cohesive and memorable identity across all materials. Each piece balances bold visuals with clear communication, ensuring information remains easy to navigate. Together, the collection promotes Florida’s vibrant atmosphere while encouraging visitor engagement and exploration.
