Design Objectives: Create a bold, recognizable brand identity for a mobile food business that communicates fun, flavor, and approachability through color and typography. The design assets were developed to be adaptable across vehicles, packaging, and signage, ensuring flexibility in various environments. A cohesive and expandable visual system was established to support future growth into packaging and merchandise while maintaining brand consistency.
Design Brief: Twisted Taste is a mobile pretzel concept designed for big cities, but also fairs, festivals, and large public events. Our branding focuses on instant recognition, playful personality, and strong visual impact. The logo and scooter design were developed to be readable at a distance and engaging up close, reinforcing the brand’s fun and indulgent nature. The overall visual system is flexible, allowing the brand to expand into packaging, merchandise, and future marketing materials while maintaining consistency.
Design Brief: Twisted Taste is a mobile pretzel concept designed for big cities, but also fairs, festivals, and large public events. Our branding focuses on instant recognition, playful personality, and strong visual impact. The logo and scooter design were developed to be readable at a distance and engaging up close, reinforcing the brand’s fun and indulgent nature. The overall visual system is flexible, allowing the brand to expand into packaging, merchandise, and future marketing materials while maintaining consistency.
